June 2011

Life's Essentials

Jun 28, 2011 8:41 PM
Sandra R Braund

There are certain essentials needed as staples in one’s wardrobe. The one that remained on my list was a Burberry trench. Light, versatile, classic and chic. Love it, need it, gotta get it. I decided it was on the list far too long and headed to Burberry (not a chore). While there, I noticed their business cards strategically displayed throughout the store. How clever to think that a customer perusing their collections would also pick up a business card - inspiring a return visit. I reached for one (two, really) to temporarily tuck away.

At first glance, the card was simple – but I had to look at it again. The card was uncluttered, with the logo – Burberry in black ink on a white stock. I rubbed my finger over the word Burberry that revealed a raised print – the secret behind its distinction. Perfect. I placed the cards in the side pocket of my purse and set off to give consideration to my choices.

The card revealed itself on several occasions, tucked ever so ingeniously away in a separate yet highly conspicuous accommodation - unmistakable in its’ intentions. Every time I opened my purse, I would gaze upon it unintentionally, yet purposefully – its subject matter a constant reminder of an imminent and essential purchase.

When I finally acquired my trench, I donned it lovingly like it had been an essential part of my wardrobe forever. One day, the neighbourhood nemesis interrogated me regarding the policies and procedures involved in acquiring such a commodity and I simply handed her the card. No words are needed with a card like that and I knew as the card left my hands, it had spawned another shopper – one more lethal than I.

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Thermography (Raised Print)

Jun 27, 2011 1:38 PM
Frank Patriarca

Thermography is to engraving as polyester is to wool, laminate is to granite, or vinyl is to leather. It's very hard to replicate engraving, but it’s close!

A very popular and inexpensive “alternative” to engraving. The lettering is raised to mimic the feel of engraving, but it is done through a heating process where powder is applied to wet ink. The powder is then removed from all areas, except where it adheres to the wet ink. The paper is then heated causing the powder to melt and fuse to the ink. The reaction from combining powder, heat and ink causes a bubbling action to take place and then it's dried in that state, producing the raised effect. The paper is then cooled which finalizes the process. Since there is less manual labour required than with engraving, thermography is a much more cost effective solution for raised printing than engraving.

On thermo business cards, the back of the business card feels smooth, with no indentation from engraving plates allowing for back printing and thermography typically has more shine to the ink than engraving.

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Business Cards - Should they stay, or should they go?

Jun 16, 2011 11:09 AM
Frank Patriarca

As the old song goes, should I stay or should I go? The business card has been on the edge of becoming extinct for the past 20 years or so. With all the new technology available to the business community today, I believe the business card has actually come to the forefront and may have never actually been on the edge. With all the hype of social media what better way to direct your customer to Facebook, Twitter and LinkedIn than to advertise them on your business card and I believe you may actually go one step further and put a QR code on your business card pointing them in all those directions with one simple scan. In my opinion it’s not whether the business card should stay or go, it’s what stock should it be printed on and should it be printed digitally, offset or better yet using thermography.

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May 2011

The Paperless Office. (Where?)

May 26, 2011 9:48 PM
Peter Braund

Since computers first hit our desks, the demise of paper has been foretold. And with every new technology the prediction that we will soon be paper-free is revived. And yet, a quick peak at the average working person's desk and the notion of paperless is often not even supported by less paper.

The trouble is that paper is convenient and versatile and is unlikely to be replaced by ether and bits anytime soon. Email, among the most promising of early paper killers, actually increases a corporation's paper use by 30-40%. Will tablets and cloud storage have better luck?

Paper (for those not familiar with it) is easily folded and fits in almost any pocket. It can be viewed over and over and never runs out of power. Paper is available in any size from very small to very big. Some paper is even edible. And, as far as I know, you can't kill a fly with a rolled up iPad. There is no app for that.

People like paper – yes, we have to use less – but all manufacturing comes at an environmental cost and paper manufacturers have made great strides over the years to operate in forest and human friendly fashion. Magazines, newspapers and books will, more and more, be offered as electronic versions thereof. Clouds will be filled with documents. Training will be offered online and manuals will be available in PDF format.

All true - and yet, I predict, that the prediction of the paperless office is not worth the paper it's not printed on.

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